
During Sedgwick’s full rebrand in 2025, I contributed to the initial internal brand guide, which was shared across the marketing team.
Creative Director Jo Haughn
Tools Adobe Illustrator and Figma
Deliverables Website prototype and graphics
Supported the effort by prototyping and designing graphics aligned with the new brand
The goal was to create an easily digestible brand guideline 'website' for marketing colleagues as we began expanding the brand.

Implemented a sticky menu to eliminate unnecessary scrolling
Each page required new graphics—while some existing mockups were reused, the freshness of the brand meant most visuals were created from scratch.
Created dynamic illustrations that emphasized a 'work in progress' aesthetic
By incorporating text bounding boxes and object outlines, I aimed to replicate the visual feel of designs actively being created in Illustrator or InDesign.



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